B2B Construction Management Services – From Minimal Presence to Market Authority with 579 SERP Features Captured

Project Highlights.

2,200

Keywords Ranking

579

SERP Features Captured

Top 3 Rankings

Traffic Share Achieved

405

Referring Domains Built

1.9K

Quality Backlinks Secured

5,600+

Competitors Outranked

£0

Ad Spend Required

Industry Construction & Trade Services

Company

B2B Commercial Construction Management Services

Market

Highly competitive sector with 5,600+ established competitors

Starting Point

Limited organic visibility with Authority Score of 10

Current Performance

1.8K monthly organic traffic with 9% traffic share achieved

Website

Under NDA

The Challenge

This B2B services provider faced one of the most competitive landscapes in their sector – competing against 5,600+ established businesses with strong digital presence. Starting with minimal online visibility, they needed a strategic approach to carve out market share without relying on paid advertising.

Their specific obstacles included:

5,600+ competitors dominating search results across the construction management sector
Limited starting authority with an Authority Score of just 10
Need for sustainable growth in a saturated market where established players held significant advantages
Requirement to compete without paid advertising budgets, relying entirely on organic strategies

Our Strategic SEO Approach

Comprehensive Keyword Strategy

Following our proven 12-month SEO process, we developed a targeted approach to capture market share systematically. We identified and mapped 2,200+ keywords across service categories, commercial intent searches, and industry-specific terms. This included achieving 86 keywords in top 3 positions, 172 keywords ranking 4-10, 227 keywords ranking 11-20, and 572 keywords ranking 21-50.

SERP Feature Domination

We structured content specifically to capture maximum visibility beyond traditional rankings. Our approach secured an exceptional 579 SERP features – a standout achievement that provides visibility equivalent to hundreds of additional top rankings. This included featured snippet optimisation, FAQ schema implementation, direct answer formatting, and service schema markup.

Authority Building Campaign

Despite the competitive landscape, we established credibility through strategic link acquisition. The campaign built relationships with 405 referring domains, securing 1.9K quality backlinks from relevant industry sources. This systematic approach drove the Authority Score upward on a clear growth trajectory.

Technical Excellence

We implemented comprehensive technical optimisation to ensure maximum crawlability and indexation efficiency. This foundation enabled the site to compete effectively despite lower domain authority than established competitors. Key implementations included site speed optimisation, mobile responsive design, schema markup implementation, XML sitemap optimisation, and crawlability improvements.

Business Impact

This project showcases how our comprehensive SEO methodology can establish competitive presence in challenging markets, delivering measurable performance without relying on paid advertising:

1.8K monthly organic traffic achieved from minimal starting presence
579 SERP features providing maximum visibility across search results
9% traffic share secured in highly competitive market against 5,600+ competitors
2,200 keywords ranking across service categories and commercial terms
Zero paid advertising required throughout the campaign
Sustainable growth trajectory established for long-term success

Traffic Performance

Organic Growth Metrics

The campaign delivered substantial improvements across all key performance indicators: 3.78K clicks achieved in the past 3 months, 1.19M impressions generated in the past 3 months, 0.32% CTR maintained consistently, and average position improved from 36.5 to 30.01.

Keyword Rankings Breakdown

Top 3 positions: 86 keywords securing prime visibility.
Positions 4-10: 172 keywords ensuring first page presence.
Positions 11-20: 227 keywords providing strong secondary visibility.
Positions 21-50: 572 keywords delivering broad topic coverage.
Positions 51-100: 570 keywords capturing long-tail searches.
SERP Features: 579 secured for enhanced visibility across the board.

What Made This Campaign Succeed

SERP Feature Excellence

Capturing 579 SERP features provided exceptional visibility, compensating for the competitive disadvantage of lower domain authority against established industry players.

Strategic Keyword Targeting

Focus on achievable keywords within the competitive landscape, building systematically from long-tail to more competitive terms over the campaign duration.

Market Share Achievement

Securing 9% traffic share among 5,600+ competitors demonstrates effective positioning and strategic implementation in a highly saturated market.

Geographic Diversification

While maintaining primary market focus, the campaign captured international visibility, expanding potential reach beyond the initial target geography.

Fertile Digital's strategic approach transformed our online presence in one of the most competitive B2B sectors. Against 5,600+ established competitors, we're now capturing genuine market share through organic search – something we never thought possible without significant advertising investment.

Marketing Director

Construction Management Services

The Bottom Line

This case study demonstrates how strategic SEO implementation can achieve significant results even in highly saturated markets. Through systematic optimisation, SERP feature targeting, and quality content development, we delivered a fundamental transformation of the site’s search presence – proving that market share can be won through expertise and persistence rather than advertising spend.

The growth trajectory shown in the data demonstrates consistent month-over-month improvements across all phases: initial baseline establishment and technical fixes, steady keyword ranking improvements, SERP feature capture and visibility expansion, and sustained growth while building authority.

Ready to compete in saturated markets through strategic SEO?

Contact Fertile.Digital to discuss your organic growth strategy and discover how we can help you capture market share without relying on paid advertising.

Services

Web Design & Development

SEO Services

Digital Marketing

Brand & Creative Design