Website Migration Services for Platform, Hosting and Domain Moves.
Whether you’re outgrowing your platform, escaping poor hosting, or consolidating multiple sites, we ensure your migration is seamless, secure, and SEO-safe. Zero downtime. Zero data loss. Zero stress.
Successful
Migrations
Uptime Maintained
SEO Rankings
Protected
Uptime Monitoring
The Migration Minefield
Moving a website should be simple. In reality, it’s fraught with risks that can devastate your business:
One migration mistake can take months to recover from. That’s why businesses trust specialists, not generalists, with their digital assets.
What can go wrong:
Lost SEO rankings wiping out years of work
Broken functionality frustrating customers
Data loss destroying valuable content
Extended downtime costing sales and reputation
Email disruption missing critical communications
Security vulnerabilities during transition
Site Migration Services We Offer.
How We Migrate a Website Without Losing SEO.
A proven approach that delivers on time and on budget
Discovery & Risk Assessment
- Complete inventory of current setup
- Identify potential complications
- Document all functionality
- Map data relationships
- Plan contingencies
Migration Strategy
- Choose optimal migration path
- Schedule to minimise disruption
- Prepare rollback procedures
- Create testing checkpoints
- Document success criteria
Pre-Migration Preparation
- Full backup of everything
- Set up staging environment
- Configure new infrastructure
- Test migration scripts
- Prepare redirect maps
Migration Execution
- Systematic data transfer
- Functionality verification
- SEO preservation checks
- Performance optimisation
- Security hardening
Post-Migration Support
- Monitor for issues
- Fine-tune performance
- Address any problems
- Provide documentation
- Ongoing assistance
SEO Protection During Migration.
Preserving Your Rankings
SEO is often the biggest casualty of poor migrations. We ensure:
URL Structure Preservation
- Maintaining URL patterns where possible
- 301 redirects for all changed URLs
- XML sitemap updates
- Internal link corrections
Technical SEO Continuity
- Meta data preservation
- Schema markup transfer
- Canonical tag management
- Robots.txt configuration
Authority Transfer
- Google Search Console migration
- Analytics continuity
- Backlink preservation
- Citation updates
Performance Maintenance
- Core Web Vitals protection
- Mobile optimisation
- Page speed preservation
- Crawlability assurance
Migrations We Have Delivered.
Our Own Domain Move
We moved our own site from fertilefrog.com to fertile.digital, mapped every old URL to its new home with a 301 redirect, and completed Google's Change of Address.
Marldon: Domain Migration
Moved marldonuk.com to marldon.co.uk with 301 redirects for every URL, keeping existing rankings. Their organic traffic has grown 752% since launch, driven by our wider SEO campaign.
SOHA Retreats: Hosting Migration
A full infrastructure move delivered in 5 days, cutting hosting costs by 50% and improving performance by 65%, with 100% uptime maintained.
Website Migration Case Study.
Client.
SOHA Retreats
Project Highlights.
Challenge.
Legacy infrastructure limiting growth potential with excessive costs and performance bottlenecks affecting international customer experience
Our Solution.
Comprehensive migration planning & execution including 45 plugins audited, infrastructure cost reduction by 50%, 65% performance improvement, and enhanced payment processing systems
- Comprehensive migration planning & execution
- Infrastructure cost reduction by 50%
- Performance improvement of 65%
- 45 plugins audited and optimised
- Enhanced payment processing systems
- WordPress infrastructure specialist
- WooCommerce payment systems
- Cloud hosting architecture
- CDN implementation
- Database optimisation
- Core Web Vitals optimisation
- Advanced caching strategies
Migration Investment.
Transparent Migration Pricing
Every migration is unique, with costs depending on:
- Size and complexity of current site
- Platform and hosting requirements
- Data volume and structure
- SEO preservation needs
- Timeline and urgency
- Testing requirements
Typical Migration Projects
- Simple WordPress hosting moves: From £250
- Platform migrations: From £1,000
- Complex multi-site projects: Custom quote
Our Migration Services Include:
- Comprehensive pre-migration audit
- Full backup and rollback plan
- Complete data transfer
- SEO preservation strategy
- Functionality testing
- Post-migration support
We provide fixed-price quotes after assessment, with no hidden costs or surprises.
No lock-in contracts. You own everything we create.
Migrating from Wix or Squarespace
Moving a site built on Wix or Squarespace onto WordPress is one of the most common reasons businesses look at website migration services, usually once the drag-and-drop platform’s limits on design flexibility, plugin choice or page speed start to show. Text, images and basic page structure generally transfer without much fuss, but the underlying markup does not, since Wix and Squarespace generate proprietary code that has to be rebuilt rather than exported wholesale. The same applies to an old custom-built CMS, where database structures and bespoke functionality rarely map cleanly onto WordPress.
Store migrations carry their own risks too: product data, variants, customer accounts and order history all need mapping between two very different systems before you migrate your website.
What transfers and what needs rebuilding:
Text and images generally transfer across
Basic page structure carries over roughly
Proprietary Wix or Squarespace code must rebuild
Custom fields and bespoke functionality need replanning
Product, variant and customer data need mapping
Payment and app integrations often need replacing
Redirect Mapping After a Site Migration.
A site migration is only as good as its redirect map, and good site migration services treat the weeks after launch as carefully as the move itself, not just go-live day.
Inventory Every URL
- Pull URLs from server logs and sitemap
- Crawl the live site for anything missed
- Include pages that don't seem important
- List every URL before anything moves
Map Each Redirect
- Match each old URL to its nearest equivalent
- Use one to one 301 redirects throughout
- Avoid generic redirects sending everything to the homepage
- Generic redirects lose rankings and confuse users
Update Links and Sitemap
- Point internal links to final destination URLs
- Avoid relying on redirect chains to catch links
- Submit a fresh XML sitemap once live
- Let search engines recrawl the new structure
Monitor the First Weeks
- Watch Search Console for crawl errors
- Check for drops in indexed pages
- Expect some temporary movement in rankings
- Investigate any sustained downward trend quickly
Choosing a Website Migration Agency.
The Questions That Matter
Choosing a website migration agency is largely a matter of asking the right questions before any work begins, since migrations go wrong far more often from missed planning than from technical difficulty. Ask who is responsible for the redirect plan, whether the new site is built and reviewed on staging first, and how content is quality checked page by page. The whole process sits alongside technical SEO, and the two are best reviewed together rather than treated as separate jobs.
Redirect Planning
- Who is responsible for the redirect plan
- How will it be built and tested
- Will old URLs map to clear equivalents
Staging and Rollback
- Will the new site be built on staging
- Can you see and test it beforehand
- Is there a documented way back if needed
Analytics and Tracking
- Who checks analytics after the move
- Will conversion tracking carry across correctly
- Are advertising pixels verified on the new site
Content Quality Checks
- Is every page compared against the original
- Are forms, links and functionality checked too
- Is there a named person responsible
Migration Frequently Asked Questions.
How long does a migration take?
Simple hosting moves: 1-2 days. Platform migrations: 1-2 weeks. Complex projects: 2-4 weeks. We work around your schedule to minimise disruption.
Will we experience downtime?
No. We use staging environments and careful DNS management to achieve zero-downtime migrations. Your site stays live throughout.
What about our SEO rankings?
SEO preservation is a core part of our process. With one-to-one 301 redirects, preserved metadata and Search Console monitoring, rankings typically hold through the move. When we moved Marldon from marldonuk.com to marldon.co.uk, every URL was 301-redirected and their rankings held. Alongside our ongoing SEO campaign, their organic traffic has grown 752% since the 2023 site launch. Read the full Marldon and FloorBase domain migration case study.
Can you migrate e-commerce sites?
Yes. We specialise in e-commerce migrations, ensuring products, orders, customers, and payment systems transfer seamlessly.
What if something goes wrong?
We maintain complete backups and rollback procedures. If any issues arise, we can restore your original setup while we resolve them.
Do you handle email migration too?
Yes. We can migrate email accounts, forwarders, and configurations to ensure no communication disruption.
What about custom functionality?
We rebuild or replace custom features as needed, often improving them in the process with modern solutions.
How do you migrate a website?
We start with a full inventory of every URL, page and integration on the current site, then build the new site on a staging copy where you can review it. Next we map each old URL to its new equivalent with a 301 redirect, take a full backup, and switch over at a quiet time with a rollback plan ready. After launch we submit a fresh sitemap and watch Search Console and analytics closely for the first few weeks.
How much do website migration services cost?
Simple WordPress hosting moves start from £250 and platform migrations from £1,000. Complex or multi-site projects are quoted individually. Every migration gets a fixed-price quote after we assess your site, with no hidden costs.
When to Migrate.
Best Time to Migrate
- Outside your busiest trading period
- Midweek, never on a Friday
- With time to test everything on staging first
- After a full backup and a finished redirect map
- With someone free to monitor the first fortnight
Signs You Need Migration
Platform Limitations
- Can't add needed features
- Expensive licensing costs
- Poor mobile experience
- Limited integration options
Performance Issues
- Slow loading times
- Frequent downtime
- Traffic limitations
- Geographic performance problems
Security Concerns
- Outdated platform
- No security updates
- Recent breach
- Compliance requirements
Business Changes
- Merger or acquisition
- Rebranding
- International expansion
- Consolidation needs
Why Choose Fertile.Digital for Migration
Migration
Specialists
We don't just move files, we orchestrate complex transitions with minimal risk and maximum benefit.
WordPress
Expertise
Deep platform knowledge means we understand every nuance of WordPress migrations.
Business
Continuity Focus
Your business doesn't stop for migration, and neither should your website.
Proven
Process
200+ successful migrations give us the experience to handle any complication.
Post-Migration Partnership
We don't disappear after go-live. Ongoing support ensures everything runs smoothly.
Emergency Migration Services.
Is your current site compromised, offline, or at risk?
We offer emergency migration services for critical situations:
- Hacked site recovery and migration
- Emergency hosting evacuation
- Rapid platform escape
- Crisis domain transfers
Emergency response available 7 days a week.
Start Planning Your Migration.
Moving your website doesn’t have to be stressful. With proper planning and expert execution, migration can actually improve your digital presence.
Let’s move your website forward, not backward.