Privacy Policy.
At a Glance
We take your privacy seriously. Here’s the short version:
- We only collect what we need to deliver our services and communicate with you
- We never sell your data to third parties
- You’re in control — you can access, correct, or delete your data anytime
- We’re transparent about what we collect and why
Questions? Email us at hello@fertile.digital
1. Who We Are
Address:
Office 1, Strawberry Fields Digital Hub
Euxton Lane
Chorley
PR7 1PS
Email: hello@fertile.digital
Phone: 020 4600 5040
ICO Registration: 00045894328
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we determine how and why your personal data is processed.
2. Information We Collect
2.1 Information You Give Us
When you work with us or use our website, you may provide:
- Contact details — name, email address, phone number, business address
- Business information — company name, job title, industry
- Project information — briefs, content, images, brand assets
- Payment details — billing address, payment method (we don’t store card numbers)
- Communications — emails, meeting notes, support requests
- Feedback — testimonials, reviews, survey responses
2.2 Information We Collect Automatically
When you visit our website, we automatically collect:
- Technical data — IP address, browser type, operating system, device type
- Usage data — pages visited, time spent, links clicked, referring website
- Location data — general geographic location based on IP address
This data is collected through cookies and similar technologies. See our Cookie Policy for details.
2.3 Information From Third Parties
We may receive information about you from:
- Referral partners — if someone refers you to us
- Social media — if you interact with us on social platforms
- Public sources — Companies House, LinkedIn, your website (for research purposes)
3. How We Use Your Information
We only use your data when we have a lawful reason to do so. Here’s what we do and why:
3.1 To Deliver Our Services
What we do: Design your website, run your SEO campaign, provide support
Legal basis: Contract — we need this information to do what you’ve asked us to do
3.2 To Communicate With You
What we do: Send project updates, respond to enquiries, provide support
Legal basis: Contract (for project-related communications) or Legitimate Interest (for general enquiries)
3.3 To Send Marketing Communications
What we do: Share insights, tips, case studies, and service updates
Legal basis: Consent (you’ve opted in) or Legitimate Interest (you’re an existing client and it’s relevant to services you’ve used)
You can opt out anytime — just click “unsubscribe” or email us.
3.4 To Improve Our Services
What we do: Analyse website usage, gather feedback, improve user experience
Legal basis: Legitimate Interest — we have a genuine interest in making our services better
3.5 To Comply With Legal Obligations
What we do: Keep financial records, respond to legal requests, prevent fraud
Legal basis: Legal Obligation — we’re required to do this by law
4. Who We Share Your Data With
We don’t sell your data. Ever. But we do share it with trusted partners who help us deliver our services:
4.1 Our Team
Your data is accessible to team members who need it to work on your project. All team members are bound by confidentiality obligations.
4.2 Service Providers
We use carefully selected third parties to help us operate:
| Provider Type | Purpose | Examples |
|---|---|---|
| Hosting | Website and email hosting | WPEngine, Strategiic, Google Workspace |
| Project Management | Tracking your project | Monday.com |
| CRM & Marketing | Managing client relationships | HubSpot |
| Communication | Email, phone, and support | Front, DialPad, Google |
| Payments | Processing invoices | GoCardless, QuickBooks |
| Analytics | Understanding website usage | Google Analytics, Microsoft Clarity |
| Cookie Consent | Managing your privacy preferences | CookieYes |
All providers are contractually obligated to protect your data and only use it for the purposes we specify.
4.3 Professional Advisers
We may share data with our accountants, lawyers, or insurers when necessary for business operations.
4.4 Legal Requirements
We may disclose your data if required by law, court order, or to protect our rights, property, or safety.
4.5 Business Transfers
If we sell or merge our business, your data may be transferred to the new owner. We’d notify you before this happens.
5. International Transfers
Some of our service providers are based outside the UK. When we transfer your data internationally, we ensure it’s protected by:
- Adequacy decisions — transfers to countries the UK considers to have adequate protection
- Standard contractual clauses — approved contract terms that protect your data
- Other safeguards — additional security measures where appropriate
All team members and partners handling your data work under the same security protocols and confidentiality obligations, regardless of location.
6. How Long We Keep Your Data
We don’t keep your data longer than necessary. Here’s our retention approach:
| Data Type | Retention Period | Reason |
|---|---|---|
| Project files | 7 years after project completion | Legal and tax requirements |
| Financial records | 7 years | UK tax law requirements |
| Communications | 3 years after last contact | Business reference |
| Marketing contacts | Until you unsubscribe + 1 year | To honour opt-out requests |
| Website analytics | 26 months | Industry standard for analysis |
| Support records | 3 years | Quality and training purposes |
After these periods, we securely delete or anonymise your data.
7. Your Rights
Under UK GDPR, you have the following rights:
7.1 Right to Access
You can request a copy of the personal data we hold about you. We’ll respond within 30 days, free of charge.
7.2 Right to Rectification
If your data is inaccurate or incomplete, let us know and we’ll correct it promptly.
7.3 Right to Erasure ("Right to be Forgotten")
You can ask us to delete your personal data. We’ll do so unless we have a legal reason to keep it (like tax records).
7.4 Right to Restrict Processing
You can ask us to limit how we use your data while we resolve any concerns.
7.5 Right to Data Portability
You can request your data in a commonly used, machine-readable format to transfer to another provider.
7.6 Right to Object
You can object to us processing your data based on legitimate interests, and we’ll stop unless we have compelling reasons to continue.
7.7 Rights Related to Automated Decisions
We don’t make significant decisions about you using purely automated processes, but you have the right to human intervention if we ever did.
7.8 Right to Withdraw Consent
Where we rely on your consent, you can withdraw it anytime. This won’t affect the lawfulness of processing before withdrawal.
To exercise any of these rights, email us at hello@fertile.digital
We’ll respond within 30 days. If your request is complex, we may need an additional 60 days, but we’ll let you know.
8. Data Security
We take security seriously and use appropriate measures to protect your data:
- Access controls — only authorised team members can access your data
- Encryption — sensitive data is encrypted in transit and at rest
- Secure systems — we use reputable, security-focused providers
- Regular updates — our systems are kept up to date with security patches
- Password management — we use enterprise password management tools
- Team training — our team understands data protection responsibilities
While we do our best to protect your data, no system is 100% secure. If you suspect a security issue, please contact us immediately.
9. Cookies
Our website uses cookies to improve your experience and help us understand how the site is used. For full details, see our Cookie Policy.
Quick summary:
- Essential cookies — needed for the website to function
- Analytics cookies — help us understand how you use our site
- Marketing cookies — used for relevant advertising (with your consent)
You can manage your cookie preferences through our cookie consent tool or your browser settings.
10. Marketing Communications
10.1 What We Send
If you’ve opted in or you’re an existing client, we may send you:
- Industry insights and tips
- Case studies and project showcases
- Service updates and new offerings
- Event invitations
10.2 How to Opt Out
Every marketing email includes an unsubscribe link. You can also email us at hello@fertile.digital to be removed from our mailing list.
Opting out of marketing won’t affect essential communications about your projects or account.
11. Children's Privacy
Our services are designed for businesses, not individuals under 18. We don’t knowingly collect data from children. If you believe we have data about a child, please contact us and we’ll delete it promptly.
12. Links to Other Websites
Our website may link to other sites we don’t control. We’re not responsible for their privacy practices. Please check their privacy policies before sharing your data.
13. Changes to This Policy
We may update this policy from time to time. When we make significant changes, we’ll:
- Update the “Last Updated” date at the top
- Notify you by email if the changes affect how we use your data
- Post a notice on our website
We encourage you to review this policy periodically.
14. Complaints
If you’re unhappy with how we’ve handled your data, please contact us first at hello@fertile.digital — we’d like the chance to put things right.
If you’re not satisfied with our response, you can complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
15. Contact Us
Questions about this policy or your personal data? We’re here to help.
Email: hello@fertile.digital
Phone: 020 4600 5040
Address: Office 1, Strawberry Fields Digital Hub, Euxton Lane, Chorley, PR7 1PS
We aim to respond to all privacy-related enquiries within 5 business days.
This privacy policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.