We Don't Just Build Websites. We Transform Businesses.
Most agencies sell you what they’re good at building.
We start by understanding what you actually need.
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From Transforming Lives to Transforming Businesses.
Before Fertile.Digital existed, our founder Darren Hayward spent his career in a very different world — as a Community Development Officer, Counsellor, Youth Offending Officer, and Prince’s Trust Team Leader.
For years, he helped people transform their lives and led teams that transformed communities. He learned that real change doesn’t come from generic solutions. It comes from deeply understanding someone’s specific situation, spotting what others miss, and delivering tailored solutions that actually address the root problem.
That same philosophy now drives everything we do for businesses.
When you work with Fertile.Digital, you’re not getting a templated website package or an off-the-shelf SEO service. You’re getting a team that listens first, diagnoses properly, and builds solutions designed specifically for where you are, where you want to be, and what’s genuinely blocking you from getting there.
Understanding First.
Solutions Second.
Walk into most agencies and they’ll pitch you what they sell. We’d rather understand what you actually need.
That might sound simple, but it changes everything. It means we won’t build you an expensive problem just because it looks good. It means we’ll tell you if you’re not ready for SEO, or if your real issue isn’t your website at all. It means every strategy, every design, and every campaign is built on foundations that make sense for your business.
Meet the Team Behind Your Growth.
Every project is led by our UK leadership team, with dedicated developers and marketing specialists delivering to the standards we’ve built up over 15 years.
Darren Hayward
Darren Hayward
Darren’s background in community development, team leadership, and counselling gives him a unique perspective on business growth. His experience understanding human behaviour and managing diverse stakeholders translates directly into digital marketing strategies that actually connect with real people. He leads all digital and marketing strategy, with exceptional communication skills that allow him to understand the unique needs of each client and tailor solutions to meet their specific objectives. Darren is always exploring new ways to help clients achieve their business goals, and is dedicated to delivering exceptional results.
Jen Hayward
Jen Hayward
With over 20 years of experience in sales, Jen is an expert in developing and implementing successful sales and marketing strategies. She has a passion for building and nurturing strong relationships with clients and helping them achieve their business goals. Her creative and analytical approach to problem-solving allows her to deliver outstanding results, and she works tirelessly to ensure every project is completed on time, on budget, and to the highest possible standard. Jen ensures every client relationship starts right and stays right.
Matt Kenyon
Matt Kenyon
Matt brings a Bachelor of Arts with Honours in Graphic Design and over a decade of industry experience. He’s involved in every project from the first creative conversation, shaping how your brand looks, feels, and connects with your audience. His eye for detail and deep understanding of how design influences buyer behaviour means your visual identity doesn’t just look good — it performs. Matt’s constantly exploring new techniques and creative approaches, ensuring the work we deliver stays fresh, relevant, and ahead of the curve.
How We Deliver Enterprise-Scale Work.
We’re deliberately built as a hybrid agency: strategic leadership combined with specialist talent under one roof. This is how a team that started in Chorley can comfortably run £100k+ projects for national brands.
01
Leadership &
Client Team
Darren and Jen lead every project, with Matt overseeing creative direction — all based at Strawberry Fields Digital Hub in Chorley. You'll speak to us directly, never an account manager who doesn't understand your business. Strategy, client communication, and quality control stays with the people who built this agency.
02
Permanent In-House Development Team
Full-time, directly employed developers who've been with us 5–8 years. Same Slack, same stand-ups, same quality standards. With expertise spanning full-stack development, backend architecture, hosting infrastructure, and pixel-perfect frontend builds, they handle everything from complex custom functionality to the technical foundations that keep sites running fast and secure. No freelancers, no agencies.
03
Long-Term
Specialist Partners
For photography, videography, Google 360 tours, and very high-volume content production we work with a trusted network of 20+ specialists we've partnered with for over seven years. All strategy, planning, and performance management stays in-house with Darren, Jen, and Matt. Every deliverable is reviewed and approved before it reaches you.
Being part of Strawberry Fields gives us access to a wider community of digital innovators, creatives, and specialists — which means collaboration and fresh thinking are built into how we work.
This structure gives you senior thinking and accountability, with the capacity to execute at scale.
What Sets Fertile.Digital Apart
We Earn Your
Business Every Day
No lock-in contracts. Stay because we deliver value, not because you're tied in.
Measurable
Results
Every strategy is data-driven, every decision backed by insights, and every result measurable against your actual business goals.
Personal
Service
Large enough to handle enterprise projects, small enough to care about every client. Direct access to senior team members throughout.
National Reach,
Local Heart
From our base at Strawberry Fields Digital Hub in Chorley, we serve ambitious businesses across the UK — whether face-to-face or through seamless remote collaboration.
Rooted in Innovation.
We’re based at Strawberry Fields Digital Hub in Chorley, Lancashire — part of a thriving community of digital innovators at the heart of the North West. Our central UK location means we’re perfectly positioned to serve businesses nationwide.
Ready to Work with a Team That Gets It?
Let’s start with a conversation — no pitch, no pressure. Just a chance to understand where your business is now, where you want it to be, and whether we’re the right fit to help you get there.
Ready to build something exceptional?