Corporate Food Catering – 17.6x ROAS Delivering £36,000+ Revenue from £2,000 Ad Spend Through Strategic Paid Social

Project Highlights.

17.6x

Return on Ad Spend Achieved

£36,150

Revenue Generated (Single Month)

£2,055

Monthly Ad Spend

Purchases Converted

552

Add to Cart Actions

£376

Average Order Value

£21.40

Cost Per Purchase

5.7x

Cart-to-Purchase Efficiency

Industry Hospitality & Leisure

Company

Under NDA

Industry Type

Corporate Food Catering & Delivery Services

Market

Competitive urban catering sector serving corporate clients, events, and private functions

Starting Point

Established catering business seeking scalable customer acquisition beyond word-of-mouth referrals

Current Performance

17.6x average ROAS generating £36,000+ monthly revenue from strategic paid social campaigns

The Challenge

Corporate catering operates in a high-consideration, high-value market. Unlike impulse food purchases, catering orders involve multiple decision-makers, advance planning, and significant spend per transaction. Traditional advertising struggles to capture the nuanced buying journey.

This established catering service faced specific obstacles:

Long consideration cycles – Corporate clients research, compare, and deliberate before committing to catering providers
Seasonal demand fluctuations – Peak periods around holidays, events, and corporate calendar milestones created feast-or-famine revenue patterns
Diverse service offerings – From corporate lunches to seafood platters to party packages, each product line attracted different audiences with distinct motivations
High customer acquisition costs – Previous marketing efforts delivered inconsistent results with unclear attribution
Competition from aggregators – Food delivery platforms and catering marketplaces competing for the same corporate clients

The business needed a paid social strategy that could generate consistent, high-value orders whilst maintaining profitability across diverse product categories.

Strategic Paid Social Architecture for High-Value Conversions

Audience Segmentation Strategy

We developed distinct audience segments based on catering occasions and buyer personas. Corporate office managers searching for team lunches have different triggers than event planners organising celebrations. Each segment received tailored creative and messaging aligned with their specific needs and decision-making criteria.

Product-Specific Campaign Structure

Rather than promoting generic “catering services,” we built dedicated campaigns around high-margin product categories: corporate packages for office catering, seafood and premium selections for special occasions, party and celebration bundles for events, and seasonal offerings aligned with calendar moments like Valentine’s Day and holiday periods.

Creative Development

Scroll-stopping visual creative showcased food presentation, portion sizes, and delivery professionalism – the key trust factors for corporate catering decisions. Each product category received bespoke creative assets designed for platform-native engagement, with clear pricing and ordering calls-to-action.

Conversion-Optimised Funnel

Campaign objectives were set for purchase conversions rather than vanity metrics. Pixel implementation tracked the complete customer journey from ad view through to completed order, enabling algorithmic optimisation toward highest-value customers. Retargeting sequences re-engaged users who added items to cart but didn’t complete purchase.

Seasonal Campaign Scaling

Budget allocation flexed with demand patterns, scaling spend during peak corporate ordering periods whilst maintaining baseline visibility during quieter months. Promotional campaigns around key dates (Valentine’s packages, holiday catering) captured seasonal intent at optimal moments.

Scalable Customer Acquisition Engine

This paid social campaign transformed customer acquisition from unpredictable referral dependency into a measurable, scalable growth channel. The 17.6x ROAS performance demonstrated that strategic social advertising can deliver exceptional returns in high-consideration B2B-adjacent markets.

Beyond immediate revenue, the campaign delivered:

Predictable monthly lead flow for sales team planning
Database growth of qualified corporate prospects for email marketing
Brand visibility among target decision-makers during research phases
Clear attribution proving marketing ROI to stakeholders
Foundation for scaling investment during growth phases

Exceptional ROAS Driving Predictable Revenue Growth

Revenue & Conversion Performance

£36,150 in tracked purchase revenue generated from just £2,055 in ad spend during peak month – delivering a remarkable 17.6x return on ad spend. This performance significantly exceeded industry benchmarks for food service advertising. 96 completed purchases converted directly from paid social campaigns, with 552 add-to-cart actions demonstrating strong purchase intent throughout the funnel. The £376 average order value reflected successful targeting of high-value corporate clients rather than low-margin individual orders.

Efficiency & Consistency

Cost per purchase held at £21.40 – exceptional for a high-AOV category where customer lifetime value extends across repeat corporate orders. The 5.7x ratio of add-to-carts to purchases indicated effective retargeting recapture of hesitant buyers. Performance sustained across multiple months, with secondary periods generating £14,290+ in revenue, demonstrating campaign durability beyond single promotional spikes.

What Drove 17.6x ROAS Performance

High-Value Audience Targeting

Focusing on corporate decision-makers and event planners rather than individual consumers meant every conversion carried substantial order value. Quality targeting outperformed broad reach.

Product-Led Creative Strategy

Showcasing specific offerings with clear pricing removed friction from the consideration process. Customers knew exactly what they were getting before clicking through.

Purchase-Optimised Objectives

Configuring campaigns for conversion events rather than traffic or engagement ensured algorithmic optimisation toward buyers, not browsers.

Strategic Retargeting

Recapturing the 552 add-to-cart users who didn't immediately purchase recovered significant revenue that would otherwise have been lost to competitor alternatives.

Seasonal Alignment

Matching promotional intensity with natural demand peaks maximised return during high-intent periods whilst preserving budget during slower cycles.

Paid social for high-value services demands a fundamentally different approach than consumer impulse purchases. By architecting campaigns around purchase conversions, targeting corporate decision-makers, and showcasing specific products with clear value propositions, we achieved ROAS performance that most businesses assume is impossible. 17.6x return proves that strategic execution beats budget size every time.

Darren Hayward

Founder & Digital Marketing Consultant

The Bottom Line

This campaign proves that paid social advertising can deliver exceptional results in high-value service categories when strategy prioritises conversions over vanity metrics.

Through precise audience targeting, product-specific creative, and conversion-optimised campaign architecture, we delivered:

17.6x ROAS – every £1 spent returned £17.60 in revenue
£36,150 revenue generated from £2,055 ad spend
96 purchases from qualified corporate clients
£376 average order value – targeting quality over quantity
£21.40 cost per purchase – exceptional acquisition efficiency

The results demonstrate that strategic paid social management transforms advertising from a cost centre into a profit engine. For high-value service businesses, the question isn’t whether to invest in paid social – it’s how quickly you can scale what’s already working.

Ready to transform your paid social performance?

Contact Fertile.Digital to discuss your paid social advertising strategy.

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Corporate Food Catering – 17.6x ROAS Delivering £36,000+ Revenue from £2,000 Ad Spend Through Strategic Paid Social

Project Highlights.

Ready to transform your paid social performance?

Services

Web Design & Development

SEO Services

Digital Marketing

Brand & Creative Design

Company

Our Work

Corporate Food Catering – 17.6x ROAS Delivering £36,000+ Revenue from £2,000 Ad Spend Through Strategic Paid Social

Project Highlights.

The Challenge

Strategic Paid Social Architecture for High-Value Conversions

Scalable Customer Acquisition Engine

Exceptional ROAS Driving Predictable Revenue Growth

What Drove 17.6x ROAS Performance

The Bottom Line

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