Marldon – 752% Organic Traffic Growth & 900%+ Keyword Expansion for UK Flooring Specialist

Key Stats at a Glance.

752%

Traffic Growth

1,238

Keywords Ranking

36%

Keywords in Top 3

2.75K

Conversions

168

Referring Domains

830

Form Completions

64.7%

Form Completion Rate

£0

Ad Spend

Industry Trade & Manufacturing

Company

Marldon

Industry Type

Specialist Flooring & Wood Care Products

Market

UK B2B & Trade

Starting Point

121 keywords ranking with limited organic visibility at launch

Current Performance

1,238 organic keywords, 36% of tracked keywords in Top 3, 752% traffic growth – all achieved without paid advertising

Website

marldon.co.uk

The Challenge

Marldon, a respected manufacturer of specialist flooring and wood care products with over two decades serving the UK market, recognised the need to establish a strong digital presence. As customer purchasing behaviour increasingly shifted online, the company needed to ensure their expertise and product range were visible to both trade professionals and retail customers searching for flooring solutions.

The objectives were clear:

Build authoritative online presence to match their industry reputation
Generate consistent, quality leads through organic search
Create a sustainable digital growth channel
Successfully migrate to a stronger domain while preserving momentum

Our Strategic Approach

Technical Foundation

We built a robust digital infrastructure designed for long-term organic growth:

Developed a new website with SEO-first architecture (launched 7th March 2023)
Achieved 100% Google indexation
Implemented comprehensive schema markup for products
Created mobile-responsive design for all devices

Domain Migration Excellence

Midway through the campaign, we managed a strategic domain transition from marldonuk.com to marldon.co.uk:

Mapped and implemented 301 redirects for all URLs
Preserved all existing authority and rankings
Maintained business continuity with zero downtime
Strengthened brand consistency with the .co.uk domain

Content & Keyword Strategy

We developed a comprehensive content strategy targeting both informational and commercial intent:

Built out 50+ product and category pages
Optimised for 270+ industry-specific keywords
Created content for both trade professionals and DIY market
Developed technical guides and application instructions
Focused on high-intent commercial terms

Conversion Optimisation

Beyond visibility, we focused on generating genuine business results:

Implemented comprehensive conversion tracking
Created multiple lead capture points
Optimised forms for maximum completion
Added product catalogue download functionality
Streamlined the user journey to conversion

The Value Created

This project demonstrates how strategic SEO can amplify a company’s existing strengths in the digital space. Through technical excellence, strategic content development, and relentless optimisation, Marldon now enjoys:

Consistent lead generation from qualified buyers
Strong brand visibility across the UK market
Sustainable competitive advantage online
Measurable ROI without ongoing ad spend

Results Achieved

Search Visibility Transformation

1,238 keywords now ranking (up from 121 at launch – 923% growth)
752% organic traffic growth since website launch
36% of tracked keywords in Top 3 (19 of 53 tracked terms)
53% of tracked keywords in Top 10 (28 of 53 tracked terms)

6 Month Business Impact

830 form submissions generated
439 product catalogue downloads
64.7% form completion rate
(exceptional for industry)
53% user engagement rate

Technical Success

100% of pages indexed by Google
Perfect site security verification
2.17% click-through rate from search results
Successfully maintained all metrics through domain migration

Lead Generation

2,750+ total conversion events tracked over 6 month period
120+ high-quality leads monthly
Consistent enquiries from trade customers
Measurable ROI from organic channel

Key Achievements

Digital Transformation Success

Since launch of their new website in March 2023, Marldon established themselves as a growing digital presence in the UK flooring market, with keywords expanding from 121 to 1,238 – a 923% increase.

Domain Migration Mastery

The seamless transition from marldonuk.com to marldon.co.uk demonstrated technical excellence, maintaining all organic gains while strengthening brand consistency.

Sustainable Growth Model

By focusing on organic SEO rather than paid advertising, we created a sustainable, cost-effective growth channel that continues to deliver increasing returns with zero ad spend.

Quality Lead Generation

Our focus on high-intent keywords and conversion optimisation resulted in over 2,150 tracked conversions, connecting Marldon with customers actively seeking their specialist products.

Fertile.Digital has really helped improve our online presence since the creation and launch of our new website back in 2023. With continuous SEO improvements, content creation and a seamless migration to our new domain, we’ve seen steady growth without the need to spend on Google Ads.

Gemma Coulthard

Marketing Manager

The Bottom Line

This project demonstrates how strategic SEO can amplify a company’s existing strengths in the digital space.
Through technical excellence, strategic content development, and relentless optimisation, Marldon now enjoys:

Consistent lead generation from qualified buyers
Strong brand visibility across the UK market
Sustainable competitive advantage online
Measurable ROI without ongoing ad spend

The success story shows how the right SEO strategy can ensure that quality businesses get the digital visibility they deserve, connecting them with customers actively searching for their expertise.

Ready to transform your digital presence?

Contact Fertile.Digital to discuss your SEO growth strategy.

Services

Web Design & Development

SEO Services

Digital Marketing

Brand & Creative Design