Purpose-built websites for hotels, restaurants, gaming venues, entertainment spaces, and leisure businesses who want bookings and footfall, not just website visitors. From first impression to confirmed reservation or venue visit, we make it effortless for guests to choose you.
You’ve created an experience people want—whether that’s a memorable meal, a relaxing stay, an exciting gaming experience, or an unforgettable event. But when potential guests search for venues like yours, your website is competing against businesses with better booking systems, more compelling visual content, and stronger online presence.
Every browser who clicks away is a table, room, booking, or visitor you could have attracted. Every guest who books through a third-party platform is revenue you’re unnecessarily sharing. And unlike a phone call, you’ll never know they considered you.
We see this across Lancashire and the UK—exceptional hospitality and leisure businesses with experiences people want, held back by websites that actively work against them. Your venue deserves a digital presence that delivers.
Hospitality and leisure decisions are emotional. People aren't just booking a room, table, or planning a visit—they're imagining celebrations, relaxation, excitement, entertainment, or memorable experiences. Your website must create that vision.
Hospitality and leisure searches have immediate intent—people are actively looking to make decisions. Your venue needs to appear when they're searching, ideally before they've heard of any competitors.
Getting website traffic means nothing if visitors don't book or visit. Hospitality websites need seamless booking pathways and clear venue information that work flawlessly on mobile devices.
Hospitality and leisure guests need specific information before they book or visit. If they can't find it quickly, they'll check a competitor's venue instead.
Hospitality businesses juggle reservations, enquiries, events, and guest communication. Multi-venue operations add complexity. Your website should simplify operations, not create more administrative work.
Every direct booking through your website is revenue you keep. Third-party booking platforms charge 15-30% commission—money that should stay in your business.
Merkur Slots
Execute digital infrastructure for TV-advertised luxury holiday giveaway requiring enterprise-scale lead capture and marketing automation with zero margin for error
Custom landing page with advanced form technology, 5-platform marketing automation integration, instant SMS confirmation system, GDPR-compliant data architecture, and real-time CRM synchronisation
We’ve built websites and digital systems for hotels, restaurants, wedding venues, event spaces, gaming venues, arcades, bingo halls, and leisure attractions across Lancashire and the UK.
We understand hospitality and leisure economics—occupancy rates, commission structures, seasonal demand, footfall patterns, and the importance of local visibility. We know that in your industry, your website and online presence isn’t just information—it’s the first part of the guest experience. We build systems that convert and drive results.
Hospitality and leisure is visual and emotional. We work with you to showcase your venue through professional photography, Google 360° virtual tours, compelling copy, and strategic content that creates the desire to experience what you offer.
Whether that’s an intimate restaurant atmosphere, a luxurious hotel stay, a breathtaking wedding venue, an exciting gaming experience, or an entertaining leisure attraction—we help potential guests imagine themselves there.
If you operate multiple locations, we understand the complexity. We’ve managed Google Business Profiles for dozens of venues, created location-specific content strategies, and built systems that make multi-venue management efficient.
One central system, location-specific optimisation, consistent brand experience across all venues.
For accommodation and table bookings, we specialise in integrated booking systems that keep reservations on your website, not redirecting to third-party platforms. Real-time availability, instant confirmation, mobile-optimised experience, and seamless integration with your existing operations.
Your guests book directly. You keep the commission. You build the relationship.
For venues that rely on local visitors—restaurants, gaming venues, entertainment spaces—we focus heavily on local SEO and Google Business Profile optimisation. We’ve managed GMB profiles for dozens of venues and know exactly what drives visibility in local search and Google Maps results.
When someone searches for venues like yours nearby, you need to appear. We make that happen.
Over 70% of hospitality and leisure searches now start on mobile devices. Your website must work flawlessly on phones—not as an afterthought, but as the primary experience.
We build mobile-first, ensuring every element works perfectly on the devices your guests actually use. Fast loading, easy navigation, simple booking or contact pathways, and clear venue information—all optimised for mobile.
Based at Strawberry Fields Digital Hub in Chorley, we understand the UK hospitality and leisure market, customer expectations, and how people actually search for venues and experiences.
We’re real people you can meet, call, and work with directly. Many of our hospitality clients are within driving distance—we’ve visited venues, understood operations, and seen firsthand how your businesses work.
That insight informs everything we build.
Discovery & Strategy
We start by understanding your venue, your guests, and your business objectives. Not surface-level questions, but deeper exploration:
This isn’t a template questionnaire. It’s a proper conversation about your venue and where you want to take it.
Strategic Planning
Based on what we’ve learned, we map out:
You’ll see exactly what we’re building, how it will work, and why—before we build anything.
Design & Build
We create a visually compelling, mobile-optimised, conversion-focused website that:
Throughout the build, you’ll see progress, experience the site on various devices, and have opportunities to provide input. This is your venue’s digital presence—we make sure it feels right.
Testing & Launch
Before going live, we:
Optimisation & Growth
Hospitality and leisure performance improves with ongoing optimisation. After launch, we:
Most hospitality and leisure businesses see the biggest improvements 3-6 months after launch, as search visibility builds, seasonal content cycles through, and optimisation compounds.
We start by understanding your venue, your guests, and your business objectives. Not surface-level questions, but deeper exploration:
This isn’t a template questionnaire. It’s a proper conversation about your venue and where you want to take it.
Based on what we’ve learned, we map out:
You’ll see exactly what we’re building, how it will work, and why—before we build anything.
We create a visually compelling, mobile-optimised, conversion-focused website that:
Throughout the build, you’ll see progress, experience the site on various devices, and have opportunities to provide input. This is your venue’s digital presence—we make sure it feels right.
Before going live, we:
Hospitality and leisure performance improves with ongoing optimisation. After launch, we:
Most hospitality and leisure businesses see the biggest improvements 3-6 months after launch, as search visibility builds, seasonal content cycles through, and optimisation compounds.
Here’s how we think about pricing hospitality and leisure websites:
Your investment depends on where your business is now and where you want to take it. A single-location restaurant has different needs than a multi-venue gaming operation or a hotel looking to capture direct bookings and reduce commission costs.
Every hospitality & leisure website system we build includes:
Beyond that, we customise based on your specific needs:
Most hospitality and leisure projects range from £5,500 to £18,000 for the initial build, with ongoing care, optimisation, and growth packages from £95 to £1,500+ per month depending on your operational complexity and growth objectives.
But rather than generic numbers, we’d prefer to have a proper conversation about your venue, your guests, and what investment level would actually deliver meaningful ROI.
The reality is: If you’re a hotel currently getting 12% direct bookings and we can help you reach 38% (like the hotel above), that’s £42,000+ saved in commission fees annually.
If you operate multiple gaming venues and improved local search visibility drives an additional 50 visitors per week per location at £20 average spend, that’s £52,000+ in additional annual revenue per venue.
These numbers change how you think about investing in your digital presence.
Yes, we specialise in multi-venue operations. We’ve managed Google Business Profiles for dozens of venues and built systems that make managing multiple locations efficient while optimising each for local search.
Yes, we create professional Google 360° virtual tours that integrate with your Google Business Profile and website. We’ve created tours for major leisure brands including Buzz Bingo and understand how to showcase hospitality and leisure venues effectively.
We can integrate direct booking systems that compete with third-party platforms, helping you capture more direct reservations. We’ll work with your existing systems and find the best approach to reduce commission costs while maintaining booking volumes.
We integrate with table management systems like OpenTable, ResDiary, or custom solutions depending on your needs. The goal is seamless mobile booking that works perfectly for your operation.
Yes—local SEO is critical for hospitality and leisure. We optimise your website, manage Google Business Profiles, and implement strategies that help you appear when people search for venues like yours nearby. Most venues see page 1 local rankings within 3-6 months.
We build systems that make updating seasonal content, promotions, and event information simple. Many clients use monthly support hours for regular updates, or we offer content management services for businesses that prefer us to handle it.
Most hospitality and leisure websites launch within 6-10 weeks for single venues, or 8-14 weeks for multi-venue operations or complex booking integrations. We’ll give you a realistic timeline during our initial consultation.
Hospitality and leisure websites need ongoing maintenance, content updates for seasonal promotions, and performance optimisation. Our Care Plans (starting at £95/month) handle technical maintenance. Many venues also continue with SEO optimisation and Google Business Profile management for sustained visibility.
Yes, we build on WordPress which is user-friendly for content updates (menus, events, promotions, news). We provide training on launch. For more complex changes, your monthly Care Plan includes support hours.
Yes, we integrate with major booking platforms, property management systems, table reservation systems, and custom solutions. We’ll assess your needs during discovery and recommend the best approach.
We only work with a handful of hospitality and leisure businesses each quarter.
Why? Because these industries demand understanding of guest psychology, operational complexity, and the ability to create digital experiences that match the quality of your physical venue. We’re not producing template sites—we’re building systems that drive bookings, footfall, and revenue.
If you’re ready to stop losing bookings to commission-hungry platforms or visitors to competitors with better online presence, let’s have a conversation.
No sales pressure. No template pitch. Just an honest discussion about:
We’ll tell you straight away if we think we can help—or if there’s a better solution for your situation.
Working with Fertile.Digital transformed how potential guests discover our venue. The virtual tour alone has made a massive difference—people can experience our space before they visit. Our direct enquiries have increased significantly.
Share a bit about what you’re looking to do and we’ll arrange a time to chat.
"*" indicates required fields