Stop Drowning in Data. Start Making Better Decisions.
You have more marketing data than ever, but are you actually using it to grow your business? We transform overwhelming analytics into clear insights and custom dashboards that guide your next move.
Custom Marketing
Dashboards
Real-Time
Performance Tracking
ROI Attribution &
Revenue Tracking
Dashboards
Created
The Analytics Problem
Most businesses are sitting on goldmines of data—but they’re not actually using it.
Data is only valuable when it answers your questions and drives better decisions. Everything else is just noise.
Common analytics challenges:
Overwhelming dashboards with hundreds of meaningless metrics
Multiple platforms requiring separate logins and manual comparison
Technical jargon that nobody outside IT understands
Vanity metrics that look good but don't drive decisions
No clear answers to "is this working?" or "what should we do next?"
Time wasted compiling manual reports instead of taking action
What We Do Differently.
We Focus on Business Outcomes, Not Metrics
We don’t care about your bounce rate unless it’s costing you money. We track what matters to your business:
Revenue attribution
Which channels actually drive sales?
Lead quality
Which sources generate customers, not just clicks?
Customer acquisition cost
Are your campaigns profitable?
Conversion bottlenecks
Where are you losing potential customers?
ROI by channel
Where should you invest more budget?
Everything in One Place
No more logging into five different platforms to understand performance. We consolidate everything into custom dashboards that show the complete picture.
Insights That Drive Action
Every report includes clear recommendations. Not just “traffic is up 20%”—but “here’s why, and here’s what to do next.”
Our Custom Marketing Dashboards.
Included in all our SEO and marketing packages, we create custom dashboards using professional marketing analytics software that consolidates all your data into one clear, actionable view.
What Makes Our Dashboards Different
All Your Data in One View
We integrate data from every platform you use into a single, unified dashboard:
- Google Analytics 4
- Google Search Console
- Google Ads
- Facebook & Instagram Ads
- LinkedIn Ads
- Mailchimp/Email Marketing
- Call tracking systems
- CRM data
- E-commerce platforms
Real-Time Access
Login anytime, anywhere to see current performance. No waiting for monthly reports—though we provide those too.
Branded for Clarity
Clean, branded dashboards without technical jargon. Anyone on your team can understand performance at a glance.
Customised for Your Business
We don’t use generic templates. Every dashboard is designed around:
- Your specific goals – Traffic, leads, sales, bookings, calls
- Your KPIs – The metrics that actually matter to your business
- Your team's needs – Different views for marketing, sales, and leadership
- Your industry – Benchmarks and metrics relevant to your sector
What's Included in Your Custom Marketing Dashboard.
Dashboard Examples by Business Type.
For Local Businesses
- Google Business Profile insights
- Local keyword rankings
- Direction requests and calls
- Review monitoring
- Competitor comparison
- Service area performance
For E-commerce
- Revenue by traffic source
- Product performance
- Shopping behaviour flow
- Cart abandonment rates
- Customer lifetime value
- Return on ad spend (ROAS)
For B2B/SaaS
- Lead generation by channel
- Marketing qualified leads (MQLs)
- Demo requests and trials
- Sales pipeline attribution
- Customer acquisition cost (CAC)
- Content performance
For Multi-Location Businesses
- Performance by location
- Location-specific rankings
- Territory comparison
- Regional campaign effectiveness
- Franchise performance tracking
Our Complete Analytics Services.
The Reporting Process.
Proven Analytics Impact.
Client.
Premier Health & Wellness Clinic - Lancashire
10-Year Journey Highlights.
Challenge.
Build complete digital presence from zero in competitive aesthetics and wellness market
Analytics & Reporting Investment.
Included in Our Marketing Packages
Custom marketing dashboards and monthly reporting are included as standard in all our SEO, PPC, and social media management packages from Visibility tier onwards (£900/month for SEO, £559/month for paid social).
When you work with us on marketing services, you get:
- Custom marketing dashboard setup
- Multi-platform data integration
- Real-time access to performance data
- Automated monthly PDF reports
- Quarterly strategy reviews
- Ongoing dashboard refinements
Standalone Analytics Services.
If you manage marketing in-house or with other agencies but need better analytics and reporting:
What's Always Included
Regardless of package:
- Data accuracy verification
- Clear, jargon-free reporting
- Actionable insights and recommendations
- Direct access to reporting specialist
- Dashboard training for your team
- Monthly report delivery
- Ongoing tracking maintenance
Platform Integration Capabilities.
We connect your dashboard to virtually any platform:
Analytics & Search
- Google Analytics 4
- Google Search Console
- Adobe Analytics
- Matomo
Advertising
- Google Ads
- Microsoft Advertising
- Facebook & Instagram Ads
- LinkedIn Ads
- Twitter/X Ads
Social Media
- Facebook Pages
- Instagram Business
- LinkedIn Pages
- Twitter/X
- YouTube
Email & Marketing Automation
- Mailchimp
- ActiveCampaign
- HubSpot
- Klaviyo
- SendGrid
E-commerce
- Shopify
- WooCommerce
- BigCommerce
- Magento
CRM & Sales
- HubSpot CRM
- Salesforce
- Pipedrive
- Zoho CRM
Call Tracking
- CallRail
- Infinity
- ResponseTap
- Phonexa
Review & Reputation
- Google Business Profile
- Trustpilot
- Reviews.io
- Feefo
Don’t see your platform? We can likely integrate it via API or custom solutions.
Industries We Report For.
Healthcare & Medical
Trusted digital solutions that connect patients with care providers and streamline medical services nationwide.
- 87% of patients research symptoms online before booking.
- 3.2 seconds average page load for medical sites.
Professional Services
Strategic websites that establish authority, build trust, and convert high-value business opportunities.
- 78% of clients choose firms based on online presence.
- 5x more enquiries from organic search than paid ads.
Hospitality & Leisure
Engaging digital experiences that inspire bookings, showcase venues, and build lasting guest relationships.
- 92% of bookings influenced by online reviews.
- Mobile bookings account for 65% of reservations.
E-commerce & Retail
High-performing online stores that deliver exceptional user experience and maximise revenue.
- Optimised for 2.3% conversion rates.
- Mobile-first designs capturing 68% of traffic.
Manufacturing & Industrial
Technical platforms that showcase capabilities, generate qualified leads, and support complex B2B sales.
- B2B buyers spend 67% of time researching online.
- Technical content drives 3x more qualified leads.
Education & Training
Interactive learning platforms that engage students, deliver content effectively, and scale knowledge delivery.
- Interactive content improves completion by 60%.
- Video content increases engagement by 4x.
Common Analytics Questions.
What's the difference between a dashboard and a report?
Dashboards provide real-time data you can check anytime. Reports are scheduled summaries (usually monthly) that include analysis and recommendations. We provide both.
Can we keep our current analytics if we work with you?
Absolutely. We enhance what you have rather than replacing it. Your existing Google Analytics, ad accounts, and platforms remain yours—we just make them work together better.
How long does dashboard setup take?
Basic dashboard setup: 1-2 weeks. Complex integrations with multiple platforms and custom metrics: 3-4 weeks. You’ll have access throughout the build process.
Can multiple team members access the dashboard?
Yes. Our dashboard platform supports multiple user accounts. We’ll set up access for anyone who needs it, with different permission levels if required.
What if we need to add new platforms later?
Easy. We can integrate new platforms into your existing dashboard anytime. Most integrations take less than a day to configure.
Do you provide training on the dashboard?
Yes. All dashboard packages include training sessions for your team. We record these for future reference and provide documentation.
The Real Value of Good Analytics.
Stop Wasting Budget
The average business wastes 25-30% of their marketing budget on underperforming channels. Proper analytics identifies these drains immediately.
Make Confident Decisions
Replace “I think” with “I know.” Data-backed decisions consistently outperform intuition.
Prove Marketing ROI
Show leadership exactly what marketing delivers. Turn from cost center to revenue driver.
Spot Opportunities Early
Identify what’s working while there’s still time to double down. Catch problems before they cost serious money.
Save Time
Automated reporting eliminates hours of manual work each week. Spend time taking action instead of compiling spreadsheets.
Why Choose Fertile.Digital for Analytics
We Speak Business, Not Just Analytics
We translate data into business language. Every insight is framed in terms of revenue, customers, and growth—not technical metrics.
Professional Analytics Platform
We use enterprise-grade marketing analytics software with advanced integration capabilities and features that basic tools can't match.
Marketing
Expertise
Unlike pure analytics firms, we understand marketing strategy. We know which metrics matter and which are vanity numbers.
Ongoing
Optimisation
Your business evolves - your analytics should too. We keep your dashboards and tracking up to date to reflect your growth..
Real
Support
UK-based team members who know your business. No generic support tickets—real people who understand your goals.
Proven
Results
Our custom dashboards have helped businesses save hundreds of thousands in wasted spend while identifying growth opportunities others missed.
Start Making Data-Driven Decisions.
Stop making marketing decisions in the dark. Get clear visibility into what’s working and what’s wasting budget.
Transform data chaos into clear decisions.
Get your free analytics audit including:
Current tracking assessment
Platform integration review
Dashboard design mockup
Recommended KPIs for your business
Quick-win opportunities
Implementation roadmap
Ready to See Your Data Clearly?
Book a 20-minute consultation. We’ll review your current analytics setup, discuss your biggest questions, and show you exactly how a custom dashboard would work for your business.