Digital marketing for aesthetic clinics, built around how clients choose a clinic. Websites, SEO and branding for UK clinics and independent practitioners, from first search to booked consultation.
Your expertise is in treatments and client care, not marketing. But when someone searches for a clinic, your website and search listings are their first experience of you.
Aesthetic treatments are considered decisions. People compare clinics, read reviews and look for proof of credentials before they enquire, and advertising claims are tightly regulated.
Good aesthetics marketing builds trust first, in the places clients look, and within the rules your clinic must follow.
Aesthetics Directory
Creating a secure, compliant platform to connect users with verified aesthetics professionals in a regulated industry fraught with trust and safety concerns
Bespoke directory system with advanced search capabilities, role-based profile management, regulatory accreditation integration, and intuitive tools for clinic promotion – all engineered for seamless user experiences and organic visibility
In the UK, prescription-only medicines such as botulinum toxin cannot be advertised to the public. Marketing for any clinic must also follow the ASA and CAP Code, which covers claims, imagery and how treatments are described.
Professional regulators set their own standards for registered practitioners too, and the rules also reach indirect references, so wording matters. It pays to understand them before a campaign goes live.
You’re busy running a clinic. We handle the technical complexity and explain everything in plain English.
We give you clear investment guidance and honest advice about what is most likely to help your clinic. We agree the scope with you before any work begins.
We build content with the rules in mind, aiming to educate without promoting prescription-only medicines. That means treatment information pages, consultation-led calls to action, and no brand-name promotion of prescription-only products.
Each campaign is built to your clinic’s own compliance sign-off, with careful handling of before and after imagery and no outcome claims.
This is general information, not legal advice. Check the current ASA and CAP guidance, and take advice where you are unsure.
Based at Strawberry Fields Digital Hub in Chorley, we work with businesses across the UK, and we built the Aesthetics Directory, a UK-wide discovery platform for accredited cosmetics clinics.
We’re real people you can meet, call, and work with directly, whether your clinic is in Lancashire or on the other side of the country.
That keeps every project personal and practical.
Here’s how we think about investing in clinic marketing:
Your investment depends on where your clinic is now and where you want to take it. A single-practitioner clinic with straightforward needs has different requirements than a multi-site group looking to lead its regional market.
Our aesthetics website projects typically cover:
Beyond that, we customise based on your specific needs:
Because every clinic is different, we scope each project around your treatments, locations and goals, and give you clear investment guidance before any work begins.
Rather than quote generic numbers, we’d rather have a proper conversation about your clinic, your goals, and what level of investment makes sense.
The truth is: a website that turns more of your existing visitors into consultation enquiries can change what every marketing pound achieves.
Start by looking at how many enquiries your site generates now, and what each new client is worth to your clinic. That changes the conversation about investment pretty quickly.
In the UK, prescription-only medicines cannot be advertised to the public, and the rules extend to indirect references. Clinics can generally publish factual treatment information and invite people to book a consultation, but wording and context matter. This is general information, not legal advice.
We build content with the ASA and CAP Code in mind: no promotion of prescription-only medicines, no outcome claims and careful handling of imagery. We cannot guarantee compliance, so your clinic signs off every campaign, and we recommend taking professional advice wherever you are unsure.
SEO builds over time rather than overnight, and results depend on your competition, location and starting point. We set realistic expectations in your strategy call, then track rankings and enquiries so you can see the progress being made.
Yes, we build on WordPress, which is flexible and user-friendly for updates to treatment pages, blog posts and images. We can also integrate your booking or clinic management system, and we’ll recommend the right approach during discovery.
Yes. We’re based at Strawberry Fields Digital Hub in Chorley, but we work with businesses across the UK. Meetings can be in person or by video call, and the ongoing work runs smoothly wherever your clinic is.
Yes. We cover web design, SEO and branding under one roof, so your message stays consistent. You can start with one service and add others as your clinic grows.
Carefully. Imagery and testimonials fall under the ASA and CAP Code, so we agree with you what is shown, how it is labelled and where it appears, and we avoid claims that imply guaranteed outcomes.
Yes. WordPress is user-friendly for basic updates such as adding blog posts, changing text and swapping images. We provide training at launch, and a Care Plan can cover support for anything more complex.
Every clinic is different, so we invest real time in understanding your treatments, your clients, and what actually drives enquiries for your specific clinic.
We’re not a factory churning out generic clinic templates. We build digital systems that reflect the standard of care you provide.
If you’re ready to improve how your clinic is found and how enquiries are handled, let’s have a conversation.
No sales pressure. No generic pitch. Just an honest chat about:
We’ll tell you straight away if we think we can help, or if there’s a better solution for your situation.
