In an automotive services market increasingly dominated by national chains with substantial marketing budgets, Autocentre needed to establish a distinctive local presence that communicated quality, trust, and value. As an independent garage offering MOT, tyres, servicing, repairs, brakes, and diagnostics, they required print materials that would work cohesively across multiple customer touchpoints whilst driving measurable results.
Their specific requirements included:
Every piece was designed using Autocentre’s established colour palette of orange, black, and white, creating instant recognition across all materials. The logo placement, typography, and visual hierarchy remained consistent whether on a business card or an outdoor banner.
Designed double-sided business cards featuring full contact details, website, social media handles, and a clear service listing. These serve as the first tangible brand touchpoint for every customer interaction.
This strategic piece was engineered specifically to drive Google reviews. The front communicates the value of customer feedback with three clear benefits, whilst the reverse features a prominent QR code linking directly to their Google review page. The call-to-action offers entry into a prize draw, creating incentive for completion.
Professional compliment slips designed for customer correspondence, featuring full branding and contact information. Printed with express delivery to meet operational needs.
Double-sided promotional vouchers designed to drive footfall. The front features bold “FREE MOT VOUCHER” messaging that demands attention, whilst the reverse lists additional services, creating upsell opportunities when the voucher is redeemed.
Large-format banners designed for roadside visibility to capture oncoming traffic. Two variants created – one featuring the full service listing with clear iconography, the other emphasising the “YOUR LOCAL, LONG ESTABLISHED INDEPENDENT GARAGE” positioning with prominent phone number and website.
Spring Specials leaflet featuring promotional offers including discounted air-con service, MOT deals, and sanitisation services. Modern promotional flyer highlighting 5-star Google reviews, courtesy car availability, payment assist options, and online booking capability with QR code integration.
Vehicle Servicing Handout explaining why regular servicing matters and the different types available. This consultative approach positions Autocentre as helpful experts rather than pushy salespeople.
Premium chrome dimensional signage manufactured and professionally installed, elevating the physical premises and reinforcing the quality positioning of the brand in the customer reception.
This comprehensive print design package demonstrates how strategic collateral development can deliver measurable business outcomes. From generating 300 Google reviews through cleverly designed feedback cards to capturing roadside traffic with professional banners, every piece serves the broader goal of establishing Autocentre as Chorley’s trusted independent garage.
The project showcases Fertile.Digital’s capability to deliver not just attractive design, but strategically engineered print materials that drive genuine business results.
The feedback loyalty card system proved exceptionally effective, contributing to the generation of 300 Google reviews in just 6 months. This social proof directly supports local SEO visibility and customer trust, with the business now displaying 820+ Google reviews at 5-star rating.
Every customer touchpoint – from initial enquiry to service completion – now reinforces consistent brand messaging, colours, and positioning, competing effectively against national chain marketing.
QR codes across multiple pieces bridge print and digital, enabling instant online booking, review submission, and website visits directly from physical collateral.
Outdoor banners capture significant passing traffic on the busy Chorley location, with clear service communication and contact details visible at distance.
Really enjoy working with Matt and team, they always fulfil our needs and create something better than we anticipated. Good communication and timescales.
Autocentre now possesses a complete suite of professionally designed print materials that work cohesively to build brand recognition, generate customer reviews, and drive business growth – all without relying on expensive digital advertising. The 300 Google reviews generated in just 6 months through the feedback card system alone demonstrates the power of strategic print design in the digital age.
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