Launched in 2022, MYHA.co.uk set out to become the go-to directory for health professionals, connecting users with local services from therapists to nutritionists. Starting with zero rankings or traffic, the site entered one of the most competitive niches online: local “near me” health searches, where users demand instant, hyper-local results dominated by individual clinics, independent practitioners, and established aggregators with entrenched Google Business Profiles.
Specific obstacles included:
We conducted comprehensive keyword research to build from zero to 80+ terms, prioritising mid-tail local and service-based queries like “nutritionists near me” to infiltrate competitive clusters. We mapped dedicated URLs and crafted compelling meta tags for targeted pages, ensuring schema markup for service listings to challenge local dominators. A full website audit via Ahrefs identified optimisation gaps and ensured rapid indexation from the outset.
We created and optimised Batch 1 content for high-potential pages, enhancing relevance for clusters like therapists, dietitians, and chiropodists with geo-specific tweaks. Updated meta tags and internal linking boosted crawl efficiency and user intent alignment, propelling mid-funnel terms into top positions whilst aligning with Google’s E-E-A-T signals for health content.
We optimised their Google Business Profile for map pack gains on “near me” queries, directly countering single-site competitors. CRO strategies were implemented, including streamlined search filters and enquiry funnels, to convert emerging visibility into genuine business leads.
We executed an intensive outreach programme to establish domain strength through niche-relevant placements and citations. Progress was monitored via our Campaign Progress Sheet, adapting tactics for ongoing momentum and SERP evolutions including AI overviews.
In a niche where trust drives decisions, our focus on entity-based optimisation and verifiable local intent transformed zero visibility into a 723-traffic powerhouse. This foundational growth positions the directory for scalable expansion, proving that even against entrenched “near me” competitors, strategic optimisation delivers market share without ad dependency.
The keyword footprint expanded from zero to 652 tracked terms, representing a 58% increase from early traction alone. 14 keywords now rank in the top 3 positions, including prime spots for terms like “psychiatrists near me”, with 25 keywords in the top 20. 57 SERP features were captured, significantly enhancing snippet and local pack exposure.
Organic visits rocketed from 339 to 723 monthly, representing 113% growth. Branded traffic doubled from 41 to 210 monthly searches, indicating growing market awareness and brand recognition within the health services sector.
97% of sessions originated from UK sources, affirming local precision without paid support. This laser-focused targeting ensures MYHA reaches the right audience—users actively seeking local health professionals.
Mid-funnel consolidation reflects deepening content authority, with positions 21-50 growing by 67%. “Near me” terms drove the fastest ranking lifts, boosting potential for map pack and local exposure against entrenched competitors.
Working with Fertile Digital is an absolute joy. They're not only incredibly thorough and knowledgeable in all things web design, branding, and SEO, but they also put tremendous care and attention to detail into every project. Beyond their impressive skills, what sets Fertile Digital apart is their down-to-earth and genuine approach. Not 'just' an outsourced agency – more like a seamless part of the team. Thanks to all at Fertile Digital for your continued dedication & support – I can't recommend you highly enough!
MYHA’s ascent from a blank canvas to robust organic gains exemplifies how targeted, activity-rich SEO crafts enduring visibility in hyper-local health services. Through systematic keyword expansion, technical excellence, and SERP feature capture, we built a platform ready for continued growth—all without a single pound spent on advertising.
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